Exit Pop-Up by TekCreative

We developed Exit Pop-Up as a custom WordPress plugin to give online stores more control over how they capture potential customers and manage marketing signups. Rather than relying on a generic pop-up solution, the plugin combines exit-intent detection, WooCommerce-aware targeting, lead capture and email marketing integrations within a single tool.

The frontend detects exit-intent behaviour on desktop and uses mobile-friendly alternatives to support visitors on different devices. When the configured conditions are met, a customisable pop-up displays the campaign message and incentive. Visitors can submit their details without a full page reload, while the plugin checks previous submissions to help prevent duplicate capture and repeated offers.

Captured leads can be sent directly to Klaviyo or Brevo through their APIs, allowing businesses to connect new contacts with their existing email marketing workflows. Store owners can also configure notification emails, customise the pop-up’s appearance and content, test integration connections, and review activity logs from the WordPress dashboard.

The plugin was designed to give marketing teams control over everyday campaign changes while keeping the underlying implementation lightweight and maintainable.

The plugin supports display rules for the whole website, individual product pages, and cart or checkout pages. This allows store owners to tailor offers to different stages of the shopping journey instead of showing the same message everywhere.

Headlines, promotional copy, button labels, images, colours, typography and spacing can be managed through the WordPress dashboard. A live preview helps the team review design changes before publishing, without needing a developer for routine campaign updates.

Exit Pop-Up connects with existing email marketing systems through their APIs. Store owners can configure the relevant credentials and list settings, test connections and send captured leads into their marketing workflows without manually exporting contact lists.

A cookie-based suppression period and server-side email checks help prevent repeat submissions and unnecessary pop-up displays. This supports a less intrusive visitor experience while allowing the business to configure how frequently an offer can appear.

The plugin includes a connection tester and activity log for reviewing submissions, email notifications, integration synchronisation and failures. These tools make it easier to identify configuration problems and understand what happened when a lead was submitted.

The frontend uses vanilla JavaScript, while the plugin’s backend is built with PHP and WordPress APIs. AJAX-based submissions avoid full page reloads, and the implementation avoids introducing a heavy frontend framework solely for the pop-up functionality.

We built Exit Pop-Up around WordPress’s plugin architecture, with an administration interface for configuration and dedicated database tables for settings, captured leads and activity logs. This separates the plugin’s operational data from the general WordPress options store.

The frontend communicates with WordPress through AJAX endpoints for form submissions, while administrative actions use permission checks and nonce verification. Input sanitisation and output escaping help protect the handling of submitted data and configured content.

For marketing integrations, the plugin communicates directly with the Klaviyo and Brevo APIs to create or update contact profiles and manage list subscriptions, including marketing consent where applicable. WooCommerce conditional logic controls where the pop-up is displayed, while WordPress’s native email functionality handles configurable notifications using custom templates and merge tags.

The administration interface brings campaign settings, visual customisation, integration configuration and activity logs together in one place. This gives store owners a practical way to manage campaigns while keeping the implementation specific to their WordPress environment.

• WordPress and PHP: Custom plugin architecture and administration interface.
• WooCommerce: Page-specific targeting for products, cart and checkout.
• JavaScript and jQuery: Frontend behaviour and AJAX interactions.
• MySQL: Dedicated storage for plugin settings, captured leads and activity logs.
• Klaviyo API: Contact synchronisation and email marketing list integration.
• Brevo API: Contact synchronisation and email marketing list integration.
• WordPress AJAX and REST API functions: Communication between the plugin, WordPress and external services.
• WordPress Mail API: Configurable email notifications and HTML templates.

Exit Pop-Up provides a reusable lead-generation tool that we can deploy and configure for relevant WooCommerce projects. It brings targeted exit-intent campaigns, contact capture, marketing integrations and diagnostics into the WordPress dashboard, reducing the need for separate tools to manage these tasks.

The plugin also gives store owners more control over campaign presentation and targeting, while its lightweight frontend implementation avoids adding a large JavaScript framework for a focused feature.

Rather than relying on an off-the-shelf pop-up product, Exit Pop-Up gives us a custom solution that can be adapted to the requirements of each store and its existing marketing setup.